Obi Rideshare Reports
art direction / design
I led art direction and layout design for a series of data-driven reports for Obi, the ridehail aggregator, developing both print-ready and web-optimized versions. Partnering closely with the marketing and analytics teams, I translated complex mobility data into clear, compelling visual narratives.
My role included designing structured typographic systems, data visualizations, charts, and infographics that elevated dense industry insights into accessible, visually engaging materials. A core challenge was balancing clarity with impact—ensuring the reports felt authoritative and analytical while remaining dynamic enough to capture attention across digital and physical formats.
I established scalable layout systems that worked seamlessly across long-form PDFs, web pages, and social derivatives, maintaining strict brand consistency while refining the visual language to support readability, hierarchy, and storytelling.
My role included designing structured typographic systems, data visualizations, charts, and infographics that elevated dense industry insights into accessible, visually engaging materials. A core challenge was balancing clarity with impact—ensuring the reports felt authoritative and analytical while remaining dynamic enough to capture attention across digital and physical formats.
I established scalable layout systems that worked seamlessly across long-form PDFs, web pages, and social derivatives, maintaining strict brand consistency while refining the visual language to support readability, hierarchy, and storytelling.
